Mayor Eric Garcetti kicked off L.A. Manufacturing Week with the launch of LA Original, an initiative for the Mayor’s Fund for Los Angeles in collaboration the Mayor’s Office of Economic Development, spotlighting and supporting the local creative economy and local manufacturers. LA Original teamed up with over 20 local makers, artists, and manufacturers from across the city to create and provide products for the LA Original line including t-shirts, bags, neckties, phone cases, glassware, skateboards, and jewelry. Local manufactures participating include Clare V, Cisco Home, Hedley & Bennett, Sisters of Los Angeles and more, each representing products designed, produced, or assembled in the Los Angeles area. Kendrick Lamar and Roy Choi featured in the campaign.

The LA Original Pop-Up collection is available at the Westfield, Century City, Los Angeles Public Library Central Library Store, and online. Proceeds from LA Original directly support local creative entrepreneur programs in underserved communities, with the initial recipient being Made by DWC, a program of Downtown Women’s Center. MADE by DWC teaches creative and entrepreneurial job skills including sewing and candle making to women transitioning out of homelessness.