The Colgate Optic White Beauty Bar kicked off Grammys at Los Angeles’ Hudson Loft in Downtown Los Angeles, which served as the ultimate destination for celebrities during this year’s Grammy Weekend. This year marks the 4th annual Colgate Optic White Beauty Bar popup during awards season, which featured an eclectic array of express services offered, including hairstyling, manicures, massages, and makeup touch-ups by PRIV. PRIV professional stylists indulged guests with an exclusive hairstyling session for pre-grammy festivities. Celebs in attendance included AnnaLynne McCord, Scheana Marie, Ali Landry and Audrina Patridge.

Complimentary drinks were provided by Lipton Sparkling Iced Tea; Quest nutritional protein bars; makeup was provided by L.A. Colors and Jouve provided amazing skincare treatments and products. Essentia alkaline waters were on hand to keep everyone hydrated during our warm winter weather.

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