PUMA hosted CAMP PUMA to celebrate the launch of their newest women’s collection, Velvet Rope, at Goya Studios in Los Angeles on August 4. The tech-infused collection with both sports style and training pieces, began with the idea of the Velvet Rope, the dividing line between the queue and the party. Guests in attendance enjoyed workout classes followed by cocktails, bites, and fresh beats from SimiHaze.

PUMA ambassador Kylie Jenner is the face of the Velvet Rope collection, where she sports a lineup of athleisure pieces from a sports bra and a leotard, to a pair of tearaway pants and the new PUMA FierceRope, in the Fall/ Winter 2017 advertising campaign. The Velvet Rope collection includes flexible and movable pieces including sports bras, leotards, a tearaway gaucho pant, and of course, the newest PUMA Fierce sneaker colorway.

Pieces from the Velvet Rope collection also include soft khakis and complimentary fits that can be worn both in the gym and on the streets. Perfect for the colder months ahead, the sportswear color palettes blend a mix of autumn hues with metallic, a mix featuring olive and copper, navy and silver. All pieces are priced between $28-$115.

By Kinya Claiborne, STYLE & SOCIETY

Photo Credit: Getty Images