WATSKIN, the elevated UPF 50+ sunwear brand founded by actress Lois Robbins, has officially launched its highly anticipated Fall 2024 Collection. Known for combining fashion-forward design with sun protection, WATSKIN continues to cater to the modern woman with a collection that transitions effortlessly between day and night, all while offering chic and sophisticated style. This season introduces two new colorway capsules and a selection of versatile pieces that reflect the brand’s commitment to both fashion and function.
Celebrating its second anniversary, WATSKIN’s Fall 2024 Collection builds upon the brand’s best-selling denim offerings, adding fresh updates in blue denim and sleek black denim. However, the standout look of the season is a neutral herringbone pattern featuring a striking pop of orange, delivering a bold yet refined statement. Key pieces in this release include the Reiley sleeveless bodysuit, Ava jacket, and Macy bomber, all designed to offer stylish protection from the sun while maintaining an effortlessly chic appearance. These items embody WATSKIN’s core philosophy of creating clothing that takes women from the beach to the city, ensuring style is never sacrificed for practicality.
WATSKIN’s Fall 2024 lineup also expands its sports collection with the addition of several new activewear pieces. The Billie baseball hat, Vivi sports bra, Brett short, and Luna crop flare pant provide comfortable, protective options for those on the go, offered in the brand’s signature black and leopard print. These pieces are perfect for outdoor activities, showcasing the brand’s commitment to creating sunwear that complements an active lifestyle. For those headed to warmer destinations this fall, WATSKIN’s timeless Aria high-rise brief, Clara tee, and Harper bodysuit continue to offer stylish solutions for beach days and water activities.
The Fall 2024 Collection exemplifies WATSKIN’s dedication to innovation, blending fashionable silhouettes with practical, sun-protective fabrics. Every piece is carefully designed to ensure maximum comfort and protection, without compromising on style. The collection is available now, and with every purchase, WATSKIN supports the Melanoma Research Alliance, underscoring the brand’s mission to promote safe sun habits while offering luxury designs.
WATSKIN’s Fall 2024 Collection is now available for shopping, providing women with an ideal blend of style and sun safety for the season ahead.
By Kinya Claiborne, STYLE & SOCIETY
