Spotify’s Year of the Cowgirl event was an unforgettable celebration of all things country. Hosted at the iconic Desert 5 Spot in Los Angeles on Wednesday, August 7, the event brought together country music fans for an evening of line dancing, cocktails, and live performances.

Guests were treated to an electrifying DJ set by Brandi Cyrus, setting the tone for the night. The highlight of the evening was undoubtedly the special performances by country music stars Carly Pearce and Carter Faith. Their soulful and powerful renditions had the crowd buzzing with excitement, celebrating the rise of female country hit-makers.

The event also marked the official launch of Spotify’s ‘Year of the Cowgirl’ destination. This new hub on Spotify is dedicated to all things country, featuring favorite artists, playlists, podcasts, and audiobooks. It’s designed to immerse fans in the cowgirl experience and keep the country vibes alive.

With over 222,000 user-generated “cowgirl” playlists on Spotify globally and U.S. streams of Spotify’s “coastal cowgirl” and “neon cowgirl” playlists increasing by more than 100% in 2024, the cowgirl trend is undeniably taking over. The popularity of this trend was evident at the event, where attendees embraced their inner cowgirl and enjoyed a night filled with country music and dance.

Spotify’s Year of the Cowgirl event was a resounding success, celebrating the vibrant and empowering spirit of female country artists. The evening showcased the best of country music, bringing together fans and artists for a memorable night.

Don’t forget to visit the Year of the Cowgirl destination on Spotify to keep the cowgirl spirit alive. Check it out now to discover new music, playlists, and more.

 By Kinya Claiborne, STYLE & SOCIETY

 Photo Credit: Getty Images for Spotify