Boohoo joined forces with Pantone to curate a collection in line with Mental Health Awareness Month through mood-enhancing colors. The Pantone x Boohoo collection is designed to inspire a positive mindset and encourage consumers to connect emotionally through color.
The collection includes 13 different styles in 8 unique colorways, each representing a different emotion. For example, ‘Poison Green’ is designed to encourage balance, while ‘Love Bird’ inspires new growth. The range includes comfy jogger sets, bodysuits, and toweling co-rds, with a matching tote bag to complete each look.
What makes this collection particularly noteworthy is the emphasis on mood-enhancing colors. By combining vibrant hues with purposeful product design, Pantone and Boohoo hope to inspire a positive mindset in their customers. The collection ranges from $15 to $60 USD and is available in sizes XS to XL. The range is set to appeal to consumers who value individuality, self-expression, and wellness.
Color plays a powerful role in our lives and can impact our emotions and mood. The Pantone x Boohoo collection recognizes the importance of color in our mental health and well-being, offering consumers a fun and affordable way to experiment with different shades and express themselves.
The collection features a range of colors, including ‘Turmeric,’ which is hot, vibrant, and energizing, and ‘Sheer Lilac,’ which is romantic and ethereal. ‘Poison Green’ is refreshing and invigorating, while ‘Super Sonic’ is electric and forceful. ‘Blue Radiance’ is calming and renewing, while ‘Love Bird’ is revitalizing and replenishing. ‘Liberty’ is spiritual and meditative, and ‘Pink Glo’ is tantalizing and attention-getting.
Boohoo’s partnership with Pantone is a testament to their commitment to self-expression and individuality. The collection’s range of colors and styles is a nod to the diversity of their customer base and their desire to offer products that cater to everyone’s needs.
The Pantone x Boohoo collection is an exciting collaboration between two global brands that share a commitment to mental health awareness, self-expression, and individuality. The collection offers consumers a fun and affordable way to experiment with different colors and express themselves with a range of vibrant hues and purposeful product design.
By Kinya Claiborne, STYLE & SOCIETY