Budweiser hosted the world premiere of KINGS OF BEER at United Talent Agency in Los Angeles on July 29. Directed by Sean Mullin, the documentary provides a never-before-seen look at the rigorous standards and intense competition that characterizes the brewing of the world-renowned “King of Beers”. It centers on a diverse group of elite Brewmasters from around the globe who complete to brew the world’s most iconic American Lager, Budweiser.
Judged by an illustrious group of experts who are sequestered deep within the historic walls of “Room 220” (St. Louis, Missouri), the most renowned room in the brewing world, which is responsible for ensuring the quality of over a quarter of the world’s beer, the Brewmaster who can brew the best, most consistent American Lager over a 12-month period will bring home the coveted Global Brewmaster Cup.
Following the premiere, Chief Global Brewmaster Pete Kraemer led the guests including Style & Society’s Kinya Claiborne, Chef Marcus Samuelsson and Budweiser Brewmaster cast members through a Budweiser tasting. Chef Michael Voltaggio, who also makes a cameo in the film, created a special menu inspired by Budweiser’s American Lager, featuring oysters with Budweiser mignonette ice.
The film is currently available for pre-order on iTunes.
By Kinya Claiborne, STYLE & SOCIETY
Photos by Monhand