Skincare brand Kiehl’s hosted their 10th Anniversary of LifeRide for amfAR benefiting HIV/AIDS research with a celebration at Westfield Century City. Prior to the party, Kiehl’s LifeRiders embarked on a two-hour motorcycle ride from North Malibu Canyon to the event.
Celebs in attendance included Ajiona Alexus, Scott Patterson, Prince Michael Jackson, Style & Society’s Kinya Claiborne and many more. Guests enjoyed airbrush tattoo stations, customized bandanas, an interactive photo booth, Kiehl’s latest products and a musical performance by Empire star Serayah.
Kiehl’s plays an important part of amfAR’s Countdown to a Cure for AIDS which is a $100 million research initiative aimed at developing the scientific basis for a cure by the end of 2020! Each year at LifeRide, Kiehl’s celebrity riders take to the streets to meet and educate the public and raise funds for amfAR’s work.
At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and have raised over $2 million for amfAR to fund HIV/Aids research.
By Kinya Claiborne, STYLE & SOCIETY