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Tucker Merges Effortless Style with Sustainability Practices

on July 26, 2018 |
Shopping

Looking to refresh your office look with bright and playful prints that still feel professional and chic? Women’s lifestyle brand Tucker focuses on key feminine silhouettes namely in the form of flowery prints and sweet colors. From two-piece sets to printed silk dresses and bold trousers, the collection is an easy solution for fashion-forward women always on the go.

The signature balloon-sleeved silk blouses, which go for under $300, are simple with a vintage-bohemian aesthetic. If you’re feeling the clashing print trend, there are plenty of custom florals, graphic prints and geometric motifs that lend themselves to being mixed and layered. Wear it suited under a blazer to a business meeting with the peony-printed trousers or add jeans for a casual boho-chic weekend.

Gaby Basora, the designer and owner of the NYC-based clothing line, relaunched the brand in 2015 with an increased focus on a direct-to-consumer business model and sustainable manufacturing practices by producing per order, rather than sitting on unused inventory. This business practice allows Tucker to immediately adjust their business according to customer feedback and the market.

The parent company Resonance owns the factory in which Tucker produces, allowing them to control many factors from paying 100% of their staff above minimum wage to using a fraction of the water and ink that would normally be required. The factory produces without any waste from unwanted fabric – the product is only created after a customer expresses a demand for it.

By Kinya Claiborne, STYLE & SOCIETY





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