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Umami Burger Debuts New Plant-Based Impossible Burgers

on March 27, 2018 |
Food & Drinks

Umami Burger has expanded their partnership with Impossible Foods by introducing three new craveable additions of its famed ‘Impossible Burger’ to its menu. These items join Umami’s original Impossible Burger which comes with two patties, caramelized onions, American cheese, miso-mustard, house spread, dill pickles, lettuce, and tomato, making Umami Burger the first and only restaurant to offer four unique Impossible burgers.

New Impossible Burger menu items include Impossible Classic, which is a play on an old-fashion, traditional burger but with an Umami and Impossible twist. The Impossible VBQ, which is the first BBQ offering on the menu and features a 100% plant-based platform, along with the Impossible Trufflemaker, a new take on the Umami Burger favorite, keeping true to its recipe but vegan from bun to bun.

Designed to please even the biggest meat lovers, the Impossible Burger is the world’s first and only burger that looks, handles, cooks and most importantly tastes like ground beef from cows – but is made solely from plants with a much smaller environmental footprint than meat from animals. The Impossible Burger generates about 87% fewer greenhouse gases, and 75% less water and requires about 95% less land than conventional ground beef. Produced sans hormones, antibiotics, cholesterol or artificial flavors, the Impossible Burger is a health-conscious meat-lovers dream.

Umami Burger currently has 22 restaurants in California, New York, Illinois, Nevada, and Japan with additional locations planned around the world. The new menu items are available at all locations nationwide for eagerly awaiting fans for a limited time.




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