Kevin Hart, Pharrell Williams and N.E.R.D headlined the 2018 NBA All-Star Game entertainment on February 18 at Staples Center in Los Angeles. Prior to the game, Hart took the All-Star stage for an exciting opening and an entertaining introduction of the All-Star teams. Fergie performed the U.S. national anthem prior to tip-off and Pharrell alongside N.E.R.D, performed a medley of chart-topping hits at halftime.
The NBA All-Star weekend was packed with mega parties, gifting suites and events filled with top NBA stars. Check out our roundup of the hottest people, places and parties during the 2018 NBA All-Star Weekend.
By: Kinya Claiborne & Taylor Finn, STYLE & SOCIETY
Adidas 747 Warehouse St
Adidas hosted a 2-day 747 Warehouse St. event that featured exclusive best-in-class product drops including Adidas Basketball, Adidas Originals, and Adidas Running. Guests enjoyed a speaker panel of adidas athletes, celebrity basketball game of all-star rappers coached by Snoop and 2 Chainz; along with an unforgettable concert line-up with performances by 21 Savage, Pusha T, NERD and more. The event even had an interactive Brooklyn Creator Farm Pop Up for fans to create and customize adidas products.
Photo Credit: Neilson Barnard, Getty Images for Adidas
The Mixer – Carbone Pop Up Dinner
This a-list mixer brought executive powerhouses, top tier NBA stars and celebrities together for a one night only dinner at the Carbone pop up space, occupied by Delilah. Carbone lead the culinary experience by providing a comforting Italian cuisine and curating a fine dining experience which is a fan favorite with VIPS. The pop up included a tailored menu to capture the exclusive and intimate vibe of New York’s Carbone while giving it an LA twist. Celebs in attendance included Steph Curry, Kevin Durant, Chris Bosh, Draymond Green, Nas, and more!
Photo Credit: Madison McGaw l BFA
SBE NightLife
SBE kicked off NBA All-Star Weekend with a series of events including a party hosted by Diddy at Nightingale with a stacked line up including 2Chainz, Lil Wayne and Travis Scott. Celebs including Usher, Kevin Hart, Jermaine Dupri, and Flo Rida, where in attendance; while Draymond Green, Blake Griffin, and Lebron James hit up Hyde Sunset for the APEX Social Club pop up.
Baron Davis Enterprises ‘The Big Power Summit’
Baron Davis hosted the BIG Power Summit during NBA All-Star weekend, which was an invitation-only traveling series of highly-curated summits, workshops, and events. The BIG Power Summit assembled a network of thought-leaders, industry experts, and rising stars from diverse backgrounds to connect, learn, and engage. The Summit began with the BIG LOVEFEST Valentine’s Day Women’s Networking Luncheon at the Jeremey Hotel honoring women in business and sports. The BIG Summit closed at the London Hotel, where guests were treated to a series of panels including speakers Ice Cube, Chris Paul, John Zimmer, and more.
Mitchell & Ness Brunch
Mitchell & Ness, purveyor of authentic throwback jerseys, team apparel, headwear and branded apparel, celebrated All Star weekend with their annual brunch at RSVP Gallery. The brand also hosted an event at their Hall of Fame pop up on where NBA legend Gary Payton did a Q&A.
UA HOVR House LA
Under Armour kicked off the UA HOVR House LA – an immersive pop-up experience to celebrate the recent launch of the brand’s innovative UA HOVR cushioning platform – and the UA HOVR Sonic & UA HOVR Phantom footwear. Located in the heart of Hollywood, HOVR House LA played host to several celebrities and athletes where guests enjoyed a surprise performance from rapper Aminé.
Photo Credit: Getty Images and Under Armour
