The holidays are starting early this year with a sneak peek of H&M’s 2017 Holiday campaign film starring Nicki Minaj alongside Jesse Williams and John Turturro. Directed by Johan Renck, the film tells a story of a parallel fantasy world filled with memorable characters and a universal message of caring for one another. A modern take on the classic fairytale, the film centers on a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness.
Nicki Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.
Festive fashion for the whole family and select garments seen in the film are available in stores and online today at H&M. The full holiday film will be released on November 9.
By Kinya Claiborne, STYLE & SOCIETY
