Tens of thousands of fans gathered in Long Beach, CA over the weekend for the annual ComplexCon pop culture event, where sneaker heads camped out overnight to be among the first to cop the latest merchandise from Puma, Human Made, adidas, Neighborhood, Billionaire Boys Club, Colette, and Nike. There were lots of surprise moments and product debuts from celebs including Pusha T who hit the adidas booth to give out exclusive items from the fourth installment of his “Bodega Babies” line and Steve Aoki who screen printed T-shirts at the Dim Mak booth and then went to Vision Streetwear to make a surprise DJ set with secret guest bad bunny. Also, André 3000 released 100 pairs of an exclusive sneaker he made in collaboration with Tretorn and unveiled the entire collection.
In a floor stopping moment, Kobe Bryant and Kendrick Lamar took over the court at the Nike experience center to discuss how basketball and music influenced their lives. Other panels included a “who’s who” lineup of Michael B. Jordan, A$AP Ferg, Jerry Lorenzo, Takashi Murakami, Wale, Victor Cruz and more. Other celeb appearances included Wiz Khalifa, Ty Dolla $ign, DJ Khaled, G-Eazy Usher, Jaden Smith and Travis Barker.
During the event, Pharrell partnered with G-Star to reveal the new G-Star Raw suit and gave away the new adidas Hu NMD, a collaboration between adidas Originals and N*E*R*D collective that dropped at ComplexCon. The ‘Happy’ Feet singer celebrated by hosting a #BeGreat Party featuring special guest performances by Migos, 2 Chainz, Wiz Khalifa and Ty Dolla $ign, where music lovers were treated to an exclusive concert style listening party of N.E.R.D’s new album “No One Ever Really Dies” during the sold out event.
Photo Credit: ComplexCon