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Jaden Smith Launches Veggie Umami Burger Collab Benefiting Red Cross

on October 13, 2017 |
Featured Video Food & Drinks


Jaden Smith hosted a Umami Burger Artist Series launch party at The Grove in Los Angeles to celebrate his Impossible Trio collaboration with Impossible Foods.  Close to 300 guests were in attendance including Jaden’s Mom, Jada Pinkett Smith, who enjoyed munching on the Trio along with other Umami favorites including Sam’s Crispy Chicken, Cheesy Tots, and mini chocolate milkshakes. Guests also sipped on a bevy of signature cocktails including Rande’s Spicy Margarita, Maple Bacon Old Fashioned, Velvet Mule, and Casamigos Frozen Margarita.

Jaden’s Impossible Trio is a brand new, environmentally conscious dining experience consisting of three veggie sliders featuring American Classic, BBQ Heat and a Korean inspired option. Available at Umami Burgers nationwide, you can get all three for $15 with $1 from every sale benefiting American Red Cross hurricane relief efforts.

Photo Credit: Getty Images





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