The Beckhams, Adele, Gwyneth Paltrow, Beyonce and more have already gotten their sweet tooth fix, and now the Museum of Ice Cream is celebrating the opening of their newest location in San Francisco, located in the historic 1 Grant Ave building in the heart of Union Square. The nearly 108-year-old historic landmark is one of the most iconic buildings in the city and the installations have been built around structures that have been hidden from view for decades.

Expect to find everything from a 1950’s inspired diner where you can listen to The Supreme’s on the jukebox and taste Bi-Rite ice cream at the counter, a Rainbow room with secret access to a disco room celebrating the history of San Francisco, a Willy Wonka inspired display of gummy bears, a Pop Rocks room with a rock climbing wall, and of course the iconic Sprinkle Pool, this time with a high powered air shower to get rid of all the excess sprinkles. With cotton candy, Unicorn Milk ice cream, My/Mo Mochi, and tons of tastings throughout, guests will also get to enjoy ice cream with flavors such as Sprinkle Pool and Piñata!

Since its launch in the summer of 2016, nearly one million visitors have experienced the popular traveling museum, tasted the special treats from local creameries and captured eye-popping photos of the dreamy, magical ice cream reality across the country.

By Kinya Claiborne, STYLE & SOCIETY

Photo Credit: Katie Gibbs