On Wednesday, April 29th the GUESS Foundation and Peace Over Violence will be joined by Denim Day celebrity spokesperson Aloe Blacc, Los Angeles Mayor Eric Garcetti, Founder of Denim Day and more to celebrate Denim Day 2015. The global lifestyle brand famous for its iconic ad campaigns and trend setting denim, is supporting for the second year, Los Angeles based nonprofit organization, Peace Over Violence in its mission to end sexual, domestic and interpersonal violence.

GUESS will encourage men and women worldwide to wear jeans on April 29, 2015 and take a stand against violence. Now through April 29th, the GUESS Foundation will also donate $2 for each pair of jeans sold to Peace Over Violence. With this donation, victims will be provided with counseling, educational programs and additional volunteer training sessions for crisis intervention specialists.