Five Four Co-Founders, Andres Izquieta and Dee Murthy push the boundaries of culture and society with their latest campaign featuring Los Angeles Clipper and 9-time NBA Star, Chris Paul. Emerging as an eminent force in fashion, Chris fuses his personal style with the signature aesthetic of Five Four to disrupt the idea of the typical dress code.

The bridging of mutual respect and an organic friendship, Chris says “Ever since my move to LA I have had a great relationship with Andres and Dee. They are a part of the culture and as leaders in the LA fashion market, I believed in them.”

Co-founder Andres added, “We have known Chris for about five years and have always wanted to work with him because of his great style and fashion sense. Besides being one of the greatest NBA players of all time he has really emerged as a fashion icon and we felt that he was the ideal person to convey the story that we wanted to tell with this campaign.”

The campaign, visible throughout billboards, digital advertising and national television commercials, will use fashion as a vessel to create awareness by challenging everyone to break from the norm and embrace their individuality.