Yoobi and Pharrell Williams celebrates the launch of their new back to school line Yoobi x i am OTHER at The Mark in Los Angeles on August 11, available now at Target and Yoobi.com. The new ‘Yoobi x i am OTHER’ back-to-school collection consists of more than 50 unique school supply essentials including inspirational and brightly colored designs that were shaped by kids themselves, encouraging them to embrace their individuality and “OTHERness.” Pharrell and Yoobi co-founder/CEO Ido Leffler were joined by students from Los Angeles Unified School District, kids from the Boys & Girls Club and celebs including Christina Milian and her daughter Violet, Mayte Garcia and Aubrey Anderson-Emmons.

Yoobi is based on a bright yet simple idea: for every Yoobi item purchased, a Yoobi school supply item will be donated to a classroom in need, right here in the U.S. Yoobi believes that students all across the country should have access to the necessary tools to learn and be successful. With this year’s back-to-school partnership, Yoobi and i am OTHER hope to continue to reach students with the materials they need to succeed, while inspiring kids to embrace what makes them unique and different. Since their launch in 2014, Yoobi has impacted over 1.5 million kids across the U.S.