New luxury cannabis brand FIRE took Los Angeles by storm on April 20, by hosting a star-studded COVID-safe 420 event were G-Eazy gave a surprise performance of “No Limit”. Hosted at a private estate in the West Hollywood Hills with on-site rapid testing, guests enjoyed a cannabis-style step & repeat “blue carpet” experience, multiple roll-up activations, mixology cocktails, several “Instagramable” moments, interactive games and live character vignettes.

Paving the future of cannabis culture with their flagship 24K Gold Pre-Roll, the event featured FIRE’s top-shelf, AAA indoor flower loved by the truest cannabis connoisseur. Smoke Pearls, FIRE’s title sponsor, brought guests a rolling experience with their patented cone cigar, giving users a first-hand look at the ease of smoking with Pearls.

Other brand partners included JAJA Tequila, Basic Vodka, Mamitas Seltzers, Smilez Energy and Box Water, which kept attendees hydrated, in addition to SugarTaco and Donutbar, which kept everyone noshing on tasty treats throughout the event.

By Kinya Claiborne, STYLE & SOCIETY

Photo Credit: FIRE & Marselle Washington, Rev-Engine