BØRNS, Gavin James, Pia Mia & Rae Sremmurd Featured at “American Express UNSTAGED: Artists in Residence”

American Express held the second cycle of the American Express UNSTAGED: Artists in Residence program on August 20, featuring music artists, BØRNS, Gavin James, Pia Mia and Rae Sremmurd. The event kicked off with an unveil of four new videos on the newly launched American Express UNSTAGED Artists in Residence website, which highlighted the featured artists describing their journeys to the stage and the inspiration behind their music.

Following the content unveil, American Express hosted the American Express UNSTAGED: Artists in Residence Summit, to offer the artists and their teams access to insights and best practices from companies like YouTube, Billboard, Pandora, Instagram and Twitter to help introduce their music to new fans and engage existing fans in their social spheres. In addition, key figures within the music industry including Vice Chairman, Interscope Geffen A&M, Steve Berman, producer and songwriter Emile Haynie, music video director Diane Martel; fashion stylist Brandy St. John and music marketing and creative director Kelly Covell, participated in one-on-one sessions with the artists to provide valuable insight and guidance.

Following the Summit, all four artists hit the stage to perform at the El Rey Theater in Los Angeles. For more information, visit www.amexunstaged.com/AIR.