Tinder celebrated the launch of Tinder Plus, a premium addition to the Tinder experience, with an exclusive event on June 10 in Santa Monica, CA. The launch party featured a thrilling live performance by DJ ZEDD, spinning tracks from his latest album ‘True Colors’ and surprising guests with a special appearance and performance from Martin Garrix. Jason Derulo then followed with a special set that included a live rendition of “Want to Want Me” and “In My Head” among other hits. Partygoers in attendance included French Montana, Cher Lloyd, and Aubrey O’Day.
The paid Tinder Plus service gives users access to Rewind and Passport as a premium addition to the social app experience for meeting new people. Passport allows users to customize their location to connect with people anywhere around the world by choosing a preferred destination, while Rewind allows for a back swipe option. With Tinder Plus, users also now have access to unlimited liking capabilities.