SIMPLY LA hosted a fashion and beauty conference at The Grove in Los Angeles on July 15. Powered by NYLON Magazine, the day-long event held panels and breakout sessions, as well as shopping and beauty experiences. Featured brands included WEN Haircare, Shoedazzle, Just Fab, Planet Blue, Kate Somerville, Prey Swim, and DSTLD Denim. Refreshments were provided by Coolhaus and Electric Sky Wine. Celebs who spoke on the featured panels inspired attendees with their industry knowhow and experiences. Celebrity speakers included Ashley Greene, Audrina Patridge, Logan Browning, Vanessa Simmons, Monique Coleman, and many other key influencers and content creators in the fashion and beauty industries.

This year, Simply LA featured over 40 speakers, five  panels and seven breakout sessions. Guests choose to attend panel discussions and breakout session based on individual interests and entrepreneurial needs. Panel discussion topics included “Staying on Trend with Makeup” and “Creating Your Voice and Making an Impact,” while breakout session topics included “Monetize Your Influence” and “Building Your SEO.”

Simply LA connects influencers, brands, industry thought leaders, and consumers through innovative conferences focused on empowering attendees to share, mentor and learn. In 2012, SIMPLY LA emerged as the first premier conference solely focused on fashion and beauty insiders, entrepreneurs, industry leaders and influencers and continues to pave the way for how experts collaborate to move the industry forward through social media. With conferences spanning across the United States, SIMPLY LA has provided a unique destination for brands to interact with influencers and active consumers.

The conference kicked off the evening before, with an intimate dinner at Mondrian Los Angeles,  hosted by Simply founder Sarah Boyd, and Chaz Dean, founder of Wen Haircare. Celeb guests in attendance included Brandi Cyrus and Michael Costello.

 Photo Credit: Getty Images