Just launched, the Olivia Culpo x Abercrombie & Fitch capsule introduces a polished, fashion-first take on modern fan style, blending elevated sportswear with everyday versatility. Available now online, the limited-edition collection reflects Abercrombie’s continued evolution within women’s fashion, merging NFL-inspired design with clean silhouettes, refined details, and a lifestyle-driven approach that extends well beyond game day.
The collaboration builds on Abercrombie’s recent In Her Own League campaign, which highlighted women shaping a new wave of fashion in football and redefining what fan apparel can look like today. At the center of the campaign and capsule is Olivia Culpo, whose personal style sensibility brings a distinctly feminine, trend-conscious edge to traditionally sporty pieces. Culpo’s connection to the sports world through her marriage to Christian McCaffrey of the San Francisco 49ers further grounds the collection in authentic fan culture while maintaining a fashion-forward point of view.
Developed in close partnership with Abercrombie’s design team, the capsule incorporates elements from Culpo’s inspiration boards, including nods to ’90s fashion icons, oversized silhouettes, and effortless layering pieces. The goal was to translate the feminine details found in Abercrombie’s mainline women’s assortment into officially NFL-branded styles that feel wearable, modern, and elevated. The result is a collection that balances sporty energy with a refined aesthetic, appealing to shoppers looking for versatile wardrobe staples that transition seamlessly from casual outings to game-day settings.
The Olivia Culpo x Abercrombie capsule features three core styles supporting the San Francisco 49ers: a structured bomber jacket priced at $200, a minimalist tank top at $40, and a relaxed-fit sweatshirt retailing for $70. Each piece is designed with versatility in mind and is available in inclusive sizing from XS through XXL. The collection can be purchased exclusively online through Abercrombie & Fitch’s women’s new arrivals, reinforcing the brand’s commitment to accessible, trend-driven fashion that resonates with today’s style-conscious consumer searching for elevated NFL fan apparel, celebrity fashion collaborations, and modern athleisure essentials.
By Kinya Claiborne, STYLE & SOCIETY
