The mom-founded and led organic infant formula brand Bobbie has announced a major new collaboration with global superstar and soon-to-be mom of four, Cardi B, as part of its bold campaign The B is for Bobbie. A proud Bobbie mom herself to baby Blossom, Cardi joins the brand as Chief Confidence Officer, using her influence to empower parents to feed without shame and to advocate for parental rights in the United States.
The partnership aims to rebuild confidence in American-made infant formulas following the 2022 nationwide shortage and widespread misinformation surrounding formula safety. Together, Cardi B and Bobbie are working to elevate trust in high-quality, U.S.-manufactured formulas while spotlighting critical issues that impact parents, such as the lack of paid family leave, maternal health disparities, and the stigma surrounding feeding choices.
Fans can call 732-QQ-CARDI to share their personal stories, which will be sent directly to lawmakers through Bobbie for Change, the company’s advocacy arm. Eight participants will receive three months of paid leave, mirroring the proposed Family Act’s $580 monthly benefit. The campaign arrives amid a maternal health crisis, as the U.S. continues to report the highest maternal mortality rate among developed nations, with Black and Brown women three times more likely to die in childbirth. Without guaranteed paid leave, many parents struggle to recover after birth or meet their breastfeeding goals.
As part of this initiative, Bobbie for Change will donate $75,000 to three nonprofit partners working toward systemic change for parents: Paid Leave for All, BirthFUND, and 4Kira4Moms. Bobbie has collaborated with these organizations for over three years, and with The Family Act reintroduced in September 2025, the campaign underscores an urgent call for collective action.
The hero film for The B is for Bobbie campaign features Cardi alongside real Bobbie parents—Madison LeCroy, Sophia Roe, Blake McGrath, and Carmen Aub—sharing their experiences navigating parenting and feeding with confidence. The campaign will appear across Bobbie’s owned media, streaming platforms, and YouTube, as well as in digital and out-of-home placements, including a Times Square billboard takeover and an experiential event in New York City.
According to Laura Modi, CEO and Co-Founder of Bobbie, Cardi embodies the unapologetic confidence that parents need as they face judgment and societal pressures. This partnership highlights that feeding with confidence extends beyond the bottle—it represents a larger movement toward fighting for rights and support systems that allow families to thrive.
Cardi, who previously fed her third child with Bobbie’s Organic Whole Milk Infant Formula, plans to do the same for her fourth baby due this month. Bobbie remains the first and only U.S.-manufactured, European-style organic infant formula, designed to meet the world’s highest nutritional standards. It’s USDA Organic certified, made with premium milk fat for easier digestion, and includes DHA, Choline, and naturally occurring MFGM to support brain development. The formula is Clean Label Project certified and made without palm oil, soy allergens, or added sugars.
Clinically crafted to grow healthy babies, Bobbie is redefining what it means to feed with confidence while standing at the forefront of advocacy for parents, equality, and change in America.
By Kinya Claiborne, STYLE & SOCIETY
