Women’s golf fashion is entering an exciting new chapter with the launch of SMBR, a stylish golfwear line redefining what it means to dress for both the green and the street. Launched in July 2025, SMBR (pronounced “SYMBER”) introduces a collection designed for the modern woman golfer who values both performance and style.
The debut collection, called Genesis, marks the beginning of a fresh approach to women’s golfwear. Featuring three tops, three skirts, and one dress in two colorways, each piece combines sleek, graphic lines with rich, earthy tones and bold accents. Every item is made to move with you while making a statement, whether on the course or in the city.
SMBR was founded by Amanda Sheppard, an avid golfer and former hospitality lead for Canucks Sports & Entertainment. Inspired by her own experiences on the course, Sheppard created the brand to fill a gap in women’s golfwear—designs that merge technical performance with modern, fashion-forward aesthetics.
Crafted from premium European fabrics, SMBR pieces feature UV 50+ protection, moisture-wicking technology, four-way stretch, and shape retention. Manufactured in the United States, the line also emphasizes sustainability, with fabrics made from pre- and post-consumer waste. Unlike mass-produced golfwear, SMBR takes a capsule collection approach, offering limited-edition drops that focus on exclusivity, storytelling, and intentional design.
The brand’s signature lioness emblem symbolizes quiet power, self-expression, and individuality—core values reflected throughout the collection. With prices averaging $140 USD and sizes ranging from 2–10 (with extended sizing coming soon), SMBR is positioned as an elevated and inclusive option in the golfwear market.
Available exclusively online, SMBR is more than just a new fashion line—it’s a movement celebrating women who are reshaping the future of golf. With its bold silhouettes, high-performance fabrics, and thoughtful design, SMBR ushers in a new era for women’s golf fashion.
By Kinya Claiborne, STYLE & SOCIETY
