Cupshe brought inclusivity to the Miami Swim Week runway showcasing two collections in the 42 look runway show. The brand debut two celebrity capsule “See Now, Buy Now” collections to a packed house.
The Cupshe x JoJo Fletcher collection was inspired by the Bachelorette alum’s vibrant and joyful life. This collection used a combination of soft tricot, floral stretch jacquard, and dusty lurex swim. Coverups featuring crochet, chiffon and a rayon challis complemented the suits to perfection. Colors were inspired by the Sahara with warm, baked sunrise hues and punchy accents. Clay and terracotta toned neutrals mixed with retro lavender transported guests to a dreamy locale with pastel hued sunsets and the feeling of freedom and joy.
The Cupshe x Tabria Majors collection was released days before the show at the brand’s popup on Lincoln Road. The plus size line was inspired by the outdoor lifestyle of Los Angeles. The bold prints and colors you see in the collection mimics the murals and artwork you see throughout the city of angels. The collection featured fun bright tricot, metallic lurex rib and sheer mesh designed especially for swimwear. Coverups featured mesh used in swimwear pieces and airy rayons. The silhouettes accentuated the beautiful curves of the models and featured electric cyan, punchy pinks, neon citron and solid black in a celebration of the female form going beyond body positivity to body celebration!
The brand has a reputation for creating accessible swim/beach wear in a wide range of sizes and has been seen on celebrities ranging from Brooke Burke, Eva Longoria and Hillary Duff to Olivia Culpo, Porsha Williams and Rumor Willis. Cupshe opened a pop up shop on Lincoln Road Mall to celebrate their Miami Swim Week debut at 1655 Meridian Ave, Miami Beach, FL 33139. The pop up will be open through July 31 with both collections available for purchase.
By Kinya Claiborne, Style & Society
Photo Credit: Getty Image
