Supermodel besties Jasmine Tookes + Josephine Skriver launched their highly-anticipated fitness brand, JOJA Activewear! JOJA was born out of a desire to cultivate community and create meaningful connections among those with a shared passion for health and fitness. The fashion-forward activewear brand comes as a natural extension of the duo’s partner-driven social network, and is ultimately inspired by the belief that working out is more fun when done together.
Built for best friends, curated to coordinate, and made to motivate, the JOJA Goalfriend Collection features 28 total units of eight distinct activewear styles that come in a variety of two-tone colorways, designed to be worn as a matching set and perfect for coordinating with your workout partner! Sizes range from XS to 2XL and retail prices of the sports bras range from $64-$74, while the leggings are $84-$104.
By Kinya Claiborne, STYLE & SOCIETY