Aussie-based denim brand Rolla’s hosted a star-studded launch event to celebrate the ROLLA’s x Sofia Richie Collection launch on February 20 at Harriet’s in West Hollywood. Sofia was joined by her famous father Lionel Richie, brother Miles Richie and beau Scott Disick. Guests enjoyed music, light bites, cocktails, plenty of Instagram-worthy moments and browsed the Spring/Summer collection at a denim styling station.
The 15-piece capsule collection is inspired by the brand’s city-meets-coast aesthetic and is a salute to empowered self-expression and modern classic denim- from effortless straights to the most flattering flares. It incudes four flattering jeans styles, two distressed denim short options, and a perfectly pink pair of figure-hugging corduroy flares, all featuring a reimagined range of washes and silhouettes for a fresh take on the brand’s best-selling designs.
The range also includes playful patterned sundresses, feminine blouses, vintage logo “ROLLA’s” apparel and last but not least….the perfect classic white T-shirt and ribbed tank capable of completing any outfit aesthetic this season!
By Kinya Claiborne, STYLE & SOCIETY