Wrangler, a global icon in jeanswear and casual apparel, celebrated the launch of their capsule collection and pop up shop at Fred Segal with a celeb-filled bash! Celebs including Delilah Belle Hamlin, Sofia Richie and Rocky Barnes roamed around the store admiring and learning about the collection and stories behind each piece. Inspired by the western vibes of the line, the Fred Segal x Wrangler launch party featured drinks such as the Wranglerita, musical guests Shovels & Rope, and denim customization.
The capsule collection captures the essence of Western fashion throughout different eras highlighting four of the brand’s pivotal decades in history: the 1920s, 60s, 70s and 80s. Each decade is portrayed through graphics, texts, patterns and fabrics taking shoppers back in time. The six-week long Wrangler Pop Up Experience is available at iconic, experiential retailer Fred Segal’s flagship location in Los Angeles, and is open to the public through September 7th.
By Thy Nguyen, STYLE & SOCIETY