Smartwater took over Lightbox in New York City with the launch of smartbeats by smartwater, a revolutionary program created to that merges music, technology, and hydration. This project explores wellness in a holistic and accessible way. Smartwater collaborated with artists Toro Y Moi, Nosaj Thing, Madeline Kenney, Empress Of, Washed Out and used sound technology app, Endel to created soundtracks and soundscapes that improve your flow, mental balance, get you moving or connect you with friends.
To introduce smartbeats by smartwater, an immersive experience that included a meditation, guided movements and a social exercise with flashing LED bracelets that encouraged the crowd to connect with others was hosted. Afterwards, guests enjoyed music by Toro Y Moi and enjoyed signature sparkling smartwater cocktails like the blood orange bourbon sour and raspberry rose basil sangria.
The smartbeats by smartwater project consists of two parts, the A-side includes music tracks by featured artists, and the B-side includes soundscapes powered by Endel. Side A is the more passive side focusing on Movement, connection, flow and balance while side B is more active and intended to be paired with a physical activity such as yoga or running.
Smartbeats by smartwater is available on Spotify, Apple Music and YouTube.
By Brandy Cochrane, Plant Candy