Fashion influencers came together to celebrate GUESS’ Holiday 2018 Campaign to kick off the holiday season. The “Bright Lights, Big City,” inspired event took place November 7 at Harriet’s Rooftop inside the Jeremy Hotel where partygoers took in the incredible view of Los Angeles. Guests were dressed in looks from GUESS and Marciano, featuring the best of holiday looks from both collections; showcasing a mix of vibrant faux furs, sequins, and holiday dresses.
The GUESS 2018 Holiday campaign, by Chief Creative Officer, Paul Marciano, was shot through the lens of Tatiana Gerusova throughout the streets of Downtown Los Angeles, which is home to the GUESS Global HQ and is a nod to GUESS’ roots and history. “I decided to shoot the holiday campaign in the streets of Los Angeles – where GUESS began for me and my brother Maurice when we started the company in 1981,” says Paul Marciano.
By Kinya Claiborne, STYLE & SOCIETY
Photo Credit: David Lee, Destination Luxury