House 99 by David Beckham, an all-new grooming brand merging barbershop culture with men’s skin and hair care,  recently launched a collection of products to conquer every guy’s style ambition. Created by David Beckham in partnership with L’Oréal Luxe, House 99 takes a holistic approach to grooming solutions, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look.

Celebrating its USA debut, the grooming brand celebrated its newest partnership with Ken Paves, by hosted industry tastemakers and celebrity friends at Ken Paves Salon in Los Angeles. Ken’s expansive client list includes brand founder David Beckham and wife Victoria Beckham, Eva Longoria, and Jennifer Lopez. The Ken Paves Salon team provided guests with fresh cuts and styles and on-site skin treatments. Guests including Style & Society’s Kinya Claiborne, Diana Madison, Baron Davis and more also enjoyed whiskey tasting with Beckham’s own Haig Whiskey and OG California rolled personalized cigars for everyone to take home.

By Kinya Claiborne, STYLE & SOCIETY