Uma Thurman is the star of footwear brand, FitFlop’s Autumn Winter 2018 #ForSuperwomen campaign. Celebrating the many roles women juggle, the latest campaign gives consumers a behind the scenes glimpse at Uma Thurman’s day-to-day routine. Shot in New York, the campaign provides an insight into the multiple roles Uma plays off screen and the way in which she embodies superwoman qualities in her everyday life.
The campaign captures Uma’s versatility and well-rounded approach to her work/life balance, which was an inspiration behind the collection and features a sneak peek of Uma rehearsing lines for her most recent project, the new Netflix show, Chambers. The shots capture her natural ease in front of the camera as well as her inner strength and confidence.
Marcia Kilgore, serial entrepreneur and award-winning businesswoman, founded FitFlop in 2007, bringing stylish sandals to thousands of comfort-seeking women around the world. FitFlop continues to broaden its range of sandals, sneakers, loafers and skates, alongside its global brand campaign “For Superwomen”, creating stylish, all-day comfortable footwear for every occasion. FitFlop’s AW18 Collection includes shoes seen on Uma Thurman in the campaign images.
By Kinya Claiborne, STYLE & SOCIETY