Wild Spirit, a new fragrance brand made with natural essential oils that are vegan & cruelty free, celebrated their recent launch online and in Walmart stores nationwide. Wild Spirit, inspired by sister brand Raw Spirit, was created by New York-based co-founders, fragrance designer and CEO Joyce Lanigan and renowned fashion photographer Russell James. The fragrance collection consists of four scents, “Spring Jasmine”, “Driftwood”, “Chill” and “First Snow,” each embodying distinct personalities designed to resonate and connect with a specific consumer.

Each bottle features unique female influencers of diverse ethnicities, shot by Russell James in natural backdrops, and shines a light on the individual personalities by putting their touch on what Wild Spirit is to them. The scents were designed to be combined- layer, mix and match to create a personalized scent that embodies personality, mood, occasion and aspirations.

The 4-scent collection also comes in a travel-friendly discovery rollerball set. This adorably sized set is the perfect addition to your scent wardrobe with a scent for every season, occasion or current mood! Layer, mix and match to create a new personalized scent.

Checkout the scent details below:

Spring Jasmine – Put a Spring in Your Step

Sassy, Cheeky & Cute. Inspired by a petally, white floral creation highlighted by a dominant creamy jasmine signature and enhanced with specialty tea notes.

Driftwood – Fresh & Airy

Alluring, Trend-setting & Original.

by fallen trees, sundrenched and salted, on a white sound beach surrounded by lush vegetation and tropical florals.

Chill – Delicious & Tranquil          

Spontaneous, Free-Spirit & Bohemian. Inspired by the warm, creamy woods that are contrasted with fresh, airy accents to reflect the radiance of a golden beach sunset on a crisp day.

First Snow – Crisp & Cool              

Empowered & Fierce. Inspired by a unique contrast of crisp aromatic notes and black pepper combined with a rick smoldering woody effect, highlighted with signature Bushman Candle.

By Kinya Claiborne, STYLE & SOCIETY