Iconic footwear brand Rocket Dog recently debuted its summer ‘18 California Girls capsule collection (RD x California Girls) in collaboration with celebrity fashion stylist Chloe Bartoli. The brand, which gained popularity in the ‘90s for its trendsetting platform sandals and stacked footwear has emerged to a new height through its envelope-pushing edgy styles.
Known for her cutting edge, simple and masculine-inspired street-to-chic aesthetic, the collection appeals to the masses while being representative of Chole’s effortlessly chic and highly coveted style through innovative silhouettes, patterns and colors. Paris Jackson, Shay Mitchell, and Alessandra Ambrosio have already rocked a variety of silhouettes including the combat boot and platform sneaker.
With millennial and Gen Z attention spans lasting less than five-seconds, and constantly glued to social media, the “of-the-moment” formula behind the new Rocket Dog roll out offers a perpetually fresh range, that is targeted to maintain interest and excitement with even the most fleeting customer. The RD x California Girls pop-up program is designed to extend the brand with an influential millennial twist. With each collection debut under the RD x California Girls umbrella, Rocket Dog partners with a new visionary from the epicenter of the fashion world and young Hollywood.
By Kinya Claiborne, STYLE & SOCIETY