Online re-tailers boohoo and boohooMAN recently launched the exclusive ‘Love is Love’ gender-neutral capsule collection celebrating pride and designed to empower, embrace, support and celebrate love in all of its forms. Featuring a total of 30 pieces spanning ready-to-wear and accessories, the collection is subtle in design yet vocal in its message.
Gender neutrality is at the forefront of this collaboration with each design available in a range of colorways, tones, fits and sizes. Purple, pink, blue and grey form the base of the range while an edit of the collection celebrates Pride through the use of the rainbow flag.
Slogan prints play a huge part in the messaging behind the collection. The love is love hoodie can be worn so that when holding hands it continually reads love is love, love is love…. while more impactful designs read f**k hate with flower asterisks and love is a terrible thing to hate.
The inspiration behind the collection derives from the celebration of love, whether you are part of the LGBTQ+ community or you are someone that supports love in all of its forms the range encourages you to embrace the freedom to be yourself. The product ranges from $12-$90 USD and 10% of all profits benefit the Terrence Higgins Trust and The Rainbow Fund.
By Kinya Claiborne, STYLE & SOCIETY