Forever 21, one of the most recognized and largest independent fashion retailers in the world, celebrated their pre-fall 2017 campaign launch with a #WeAreForever party under the stars in downtown Los Angeles. Located at the Wilson Lot, guests enjoyed a special acoustic performance by platinum-selling singer/songwriter, Khalid.
Hosted by hip-hop artist Leaf, the event included an inspiring live art installation by Josh Woods. Partygoers grooved to the sounds of Khalid, and partook in exciting activities reflective of the new Pre-Fall campaign such as a Funboy 3-D Lip wall, Hearts Challenger glitter truck, food trucks, and an interactive Forever 21 pop-up shop.Guests cooled off with Boxed Water.
With a global launch online, the Forever 21 campaign celebrates individuality and inclusivity and will be available in stores on July 28.
Photo Credit: Michael Simon, Startraksphoto.com
