Olivia Culpo, Jaime King, Ashlee Simpson-Ross, and Evan Ross celebrated Lucky Brand’s Fall 2017 preview, which showcased the new “Lucky Lives On” collection at Rolling Green in West Hollywood on May 12. Inspired by newfound heritage, the collection is infused with classic California spirit that features new denim fits, sun-faded palettes, soft fabrics, and modernized old-favorites.

Guests enjoyed a live art activation by Lucky Brand collaborator Lot, Stock, and Barrel, who custom embroidered a denim jacket that was raffled off at the end the night. DJs Amy and Minh Pham kept the crowd dancing to their favorite throw-back jams, in addition to a live musical performance by Korey Dane. Food was provided by Soho Taco and Jack Daniels along with cocktails and refreshments by Jack Daniels, Dulce Vida Tequila, and Dream Pops.

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