Los Angeles got a little more ink following the introduction of a new tattoo art installation to kick off the Bulleit Frontier Works project. To celebrate the installation, Bulleit hosted a launch event where guests enjoyed delicious Bulleit Bourbon and Bulleit Rye cocktails. This was the first piece in a series of projects Bulleit will commission to celebrate and unite the thriving creative collaborator community in Los Angeles and beyond. The tattoo, which features Bulleit Frontier Whiskey’s iconic label alongside dozens of LA-inspired tattoo designs, was crafted by 24 tattoo artists who are locals of the Los Angeles area including Kim Saigh, Charles Belñavis, Henry Lewis, Shawn Barber and Jason Schroder.

Each artist was given a section of the installation’s canvas to design and as a result every illustration carefully portrays Los Angeles in a way that is unique and personal to each artist. The Bulleit Frontier Works sign, located in the Silverlake neighborhood, is an incredible mix of design and artistic ability that took the tattooists more than 90 hours to design and create. Flanking Bulleit’s bourbon logo are more than 24 separate etchings that were inspired by the Los Angeles vibe including favorite local food trucks, views of the LA skyline, depictions of the beach scene and tributes to the Los Angeles movie industry.

The Bulleit Frontier Works program will continue with another art installation in Los Angeles this spring before branching out to other cities around the country. The program aims to unite and celebrate the makers, artists and entrepreneurs who dedicate their lives to pushing the boundaries of the cultural frontier.