Artist James Goldcrown has teamed up with fashion forward matching underwear and sock brand Related Garments to launch a limited edition capsule collection just in time for Valentine’s Day. This marks Crown’s first fashion partnership in the undergarment categories, and marks Related Garments’ second women’s partnership, the first in Fall ’16 with Baja East. Since James is notably known around the world for his Bleeding Hearts / Lovewall murals, frequently seen trending through social media and that can currently be found in New York, California, Texas, Miami, Los Angeles and Chicago. Related and Crown chose to bring his signature heart pattern to a women’s limited run collection, with a launch appropriately timed to Valentine’s Day.
The capsule collection consists of a cheeky boy brief ($22), thong ($20) and bralette ($24), which all feature a custom heart pattern created by James on a white background. They chose to focus on the bralette style, also designed as a sports bra naturally, as it is a more universal fit for women.