Christina Milian celebrated the opening of the New Era D-Lab store on January 26 within the L.A. Live Campus in Downtown Los Angeles, just ahead of NHL All-Star weekend! New Era, the official cap of the MLB, NFL and NBA, celebrated the opening of its permanent retail space – The New Era D-Lab, inside of STAPLES Center with a private cocktail party. Other celebs in attendance included LA Dodgers shortstop Corey Seager and Jonathan Quick.
The new concept store carries an extensive product assortment and includes a ‘New Era by You’ customization area, where VIP guests designed their very own New Era cap by choosing from the hundreds of team logos, colors and fabrics in the brand’s portfolio. DJ Dallas Green was on hand to provide music for the opening reception, along with cocktails by Pernod.