Jaguar kicked off the Los Angeles Auto Show with a private event that offered a first look at the new I-PACE Concept Car, an all-electric performance SUV at MILK Studios on November 14. Celebs including Miranda Kerr, James Corden, Gavin Rossdale, Misha Barton, Jay Leno and Michelle Rodriguez took part in a world-first, live cross-continent virtual reality reveal experience that transported the audience into a unique virtual world to explore the new I-PACE Concept vehicle. Using HTC Vive Business Edition headsets, guests ‘sat’ on the concept’s virtual seats and experienced a 3600 view of Venice Beach as the I-PACE raced towards them across a virtual desert.

The next generation of vehicle design, the I-PACE Concept is equipped with a dramatic, future-facing cab-forward design. This production preview of the Jaguar I-PACE will be on the road in 2018.