Lucky Brand launched its first “Lucky lounge” at The Point in El Segundo on October 20 with a shopping event, providing a first look at the new Lucky lounges that will be popping up at exclusive locations in 2017. Attendees spent the afternoon shopping to music spun by DJ Allie Teilz, custom embroidery for any purchased by Imprint Revolution and indulged in a delicious lunch spread by True Food Kitchen. Guests were able to shop and discover the newest ready-to-wear and denim selections available which include:
Ornamental Conifer Collaboration
A collaboration with Los Angeles based artist, Ornamental Conifer. Conifer has been tapped to create an exclusive capsule collection for Lucky Brand featuring his signature hand painted idioms on a variety of denim and leather jackets.
Black Label
A collection of elevated styles for women and signature tailored suiting for men, designed for dressy wearing occasions.
The Love Capsule
A rekindled collection of treasured denim pieces made with a modern edge. Inspired by iconic Lucky Brand styles, the love Capsule is an additional special moment that is focused on edgy black washes with white embroideries, fringe and hearts.
Lucky Brand will be hosting a variety of exclusive style and entertainment experiences throughout 2017 that includes special-guest hosted events, product launches, panel discussions, performances and brand activations in the Lucky Brand’s signature Southern California lifestyle environment.
