Birchbox CEO/ Co-Founder Katia Beauchamp along with Milk Makeup Co–Founders Mazdack and Zanna Rassi hosted a celebration to launch Milk Makeup at the Birchbox Soho store in Manhattan on September 6. Attendees included press, influencers, and fans including Billie Carol, Olivia Perez and more who were invited to build their own birchbox and test the Milk Makeup offerings at a custom try-on bar, creating 3 distinct looks mirroring the easy and fresh looks the brand is known for. Guests listened to tunes by DJ Kissey, snacked on sweet treats including gourmet peanut butter cups, s’mores on a stick, and mini donuts by Doughnuttery and indulged in champagne.

Photo Credit: Courtesy of Birchbox