Yoobi, a creative supplies and stationery company, unveiled their exclusive Target back-to-school collection with Pharrell Williams’ creative collective, i am OTHER. In keeping with Yoobi’s core mission, for every Yoobi x i am OTHER item purchased, a Yoobi item will be donated to a classroom in need, right here in the U.S.

Pharrell Williams described the purpose behind the collection, “Being OTHER is knowing that that which makes you different is what makes you special, and that when unique individuals come together, collectively there’s a lot of power in that. The goal of this Yoobi x i am OTHER collection is to inspire kids and give them the confidence to celebrate their uniqueness. We also want to inspire kids to take care of others and give back to their communities. It is hard enough for a child in a compromised school and educational system to do well. We need to be able to provide them with the tools they need to succeed because education is everything.”

Now available exclusively at Target, Yoobi.com and Yoobi’s flagship store, the collection consists of inspirational and brightly colored designs that were shaped by kids themselves. Enlisted by i am OTHER as part of the creative process, kids shared which art, words and quotes inspired them to embrace their “OTHERness” and these were incorporated into the collection. The collection features over 50 unique items including a wide range of i am OTHER designed notebooks and binders, backpacks, pens and pencils, folders, lunch bags, and more.