Take-Two Interactive kicked off the 2016 Electronic Entertainment Expo (E3) with a party June 13 at Cecconi’s West Hollywood where guests were treated to a special performance by Chance The Rapper, whose most recent album “Coloring Book” is the first streaming-exclusive album to chart on the Billboard 200. The event brought out some of the brightest names in innovation and entertainment including Rashida Jones, Freida Pinto, Tracee Ellis Ross, Russell Simmons, Serayah, along with DJ sets from Hannah Bronfman and Mia Moretti. A leading developer, marketer and publisher of interactive entertainment for consumers, Take-Two Interactive Software houses the industry’s leading franchises including Grand Theft Auto, NBA 2K, WWE 2K, Borderlands and Civilization.