Alice + Olivia kicked off Coachella season with a featival themed see-now-buy-now spring runway show sponsored by Joico InstaTint at Hollywood’s Neuehouse. The show debuted the Grateful Dead-inspired capsule collection with hairstyles created by Joico Celebrity Hair Stylist, Paul Norton using Joico’s new temporary hair color spray, InstaTint. Fashion influencers and celebs including Emily Ratajkowski, Kourtney Kardashian and Anna Paquin who sported hair by Joico. Checkout the behind the scenes Joico hairstyling photos from the show.