Gabrielle Union and DJ Swizz Beatz celebrated #NationalMargaritaDay with Lime-A-Rita at Grand Central station in New York City. The brand brought the ultimate and unexpected pop-up fiesta to consumers in New York City. Commuters enjoyed the perfect “margarita moment” with an adult sized ball pit, entertainment from awesome break-dancers, and had the chance to sample Lime-A-Rita product. Lime-A-Rita recently launched their most significant advertising and marketing campaign since brand launched in 2012, “Fiesta Ready.”
