Samsung reinvented its popular NBA All-Star consumer destination, the Samsung Experience, to give athletes and guests a chance to experience the full range of product innovations including the Gear S2, Gear VR, Note5 and more. The Samsung Experience served as a hub of activity with exclusive events including player signings and special performances. Throughout the weekend, NBA Stars Kevin Durant, Pau Gasol, Andrew Wiggins, James Harden and more stopped by Samsung spaces to surprise fans and check out the latest devices.

A$AP Ferg, who is in the process of mixing his latest album “Always Strive and Prosper” set to debut in the Spring, surprised Samsung owners at a special show rewarding Galaxy Owners during NBA All-Star 2016. The unforgettable performance by A$AP Ferg was kicked off by DJ SNS with guest hosts Angela Simmons and Terrence J. A$AP Ferg got the party started with “Work” and closed out with “New Level” – his latest collaboration with Future.

Photo Credit: Getty/Samsung