AELLA Taps Real Women to Model “Women Who Inspire” Campaign
AELLA tapped top female executives to model in the “Women Who Inspire” campaign to highlight clothing for real women, worn by real women. Starting a movement to let women know that they no longer have to be uncomfortable in order to look polished; AELLA went straight to their target demographic – working women with dynamic 24/7 lives. The “Women Who Inspire” models occupy gender-breaking roles in the workforce, and epitomize the 24/7 woman AELLA designs for– one who wears many hats and longs for no-brainer outfits that work for all occasions.
The campaign encourages women to celebrate who they are, by depicting working women of various backgrounds with different looks. The women were encouraged to move in ways that felt natural to them, demonstrating the flexibility and functionality of the clothing. AELLA creates tailored, active, and flexible clothing for the 24/7 woman who yearns for flawless transitions with the comfort of yoga wear and the polish of luxury ready-to-wear. To shop the collection and view the campaign, visit www.aella.com.
“Women Who Inspire” Models:
Angela Bundrant Turner, VP Affiliate Marketing at REVOLT Media & TV
Anneke Jong, VP of Operations & Marketing at Reserve
Julia Michels, Music Supervisor (Pitch Perfect, Sex & the City…)
Meg Gill, Founder of Golden Road Brewing (Youngest Female Brewer in America)
Noel Yerington, Director West Coast Sales at Refinery29
Yifat Oren, Founder of Yifat Oren & Associates